To coincide with the 58th edition of the Salone Internazionale del Mobile, Marazzi has opens its new display location on Via Borgogna 2, expanded and completely refurbished to a design by architects Antonio Citterio and Patricia Viel, and also previews its the new collections of slabs in ultra-large sizes.
In their project for the Marazzi showroom, occupying a space of almost 400 square metres in the heart of Milan’s Durini design district, the architects have radically reshaped its interior layout to house the new ultra-large size stoneware slabs and Marazzi’s infinite collection of surfaces.
“There’s a kind of magic in Marazzi’s product design and development,” Patricia Veil explains. “Technology and creativity transform a generic and inert raw material into surfaces that evoke ancient workmanship, precious marbles, inlays, mosaic art and three-dimensional structures. To evoke this alchemy, the showroom project becomes a collector’s library, a Wunderkammer of colours and materials,a rug souk and a maze of rooms that form a constant visual sequence, yet are each different and surprising.”
The Marazzi collections are displayed in a succession of themed rooms which emphasise their exquisite beauty: from the large slabs hung like rich Persian carpets to the museum-like shelves which exhibit smaller size tiles that exemplify an endless collection of finishes, structures, surfaces and colours, each presented as a unique, unrepeatable object of great value.
“This display approach is completely new and original for the ceramics world,” comments Marazzi CEO Mauro Vandini, “and we believe it will offer a clearer understanding of the way our design and development work and ceramic materials are continually evolving.”
“No-one could deny that Milan is one of the world’s design and architecture capitals,” Mr Vandini adds, “and our intention is to ensure that the Marazzi showroom on via Borgogna continues to provide professionals and customers with a location that welcomes yet also surprises and impresses them, where they can explore the very latest applications of design and technology development in ceramic coverings.”
At the entrance to the showroom, a preview of the Grand Wood Tarsia collection, design Antonio Citterio Patricia Viel, which deploys the amazing decorative potential of wood and its structure and references the ancient art of inlay on the improbable, gigantic scale of the stoneware slab, creating a form of extremely realistic optical illusion.
Next to Tarsia, the new Marazzi Grande Marble Look Terrazzo collection of slabs, inspired by classical Venetian Seminato, and a homage to Triennale, the four curve tile designed by Gio Ponti and Alberto Rosselli for Marazzi in 1960, created in SistemStechnical stoneware.
The partners who have contributed to the showroom’s realisation include world design leaders such as Altai, B&B Italia, Ivano Redaelli, Maxalto, Tecnogym and Viabizzuno.
为了配合第58届米兰家具展（Salone Internazionale del Mobile），Marazzi在Via Borgogna 2揭幕了由建筑师Antonio Citterio和Patricia Viel设计的全新展厅，并展示了马拉齐全新大板系列。
他们设计的Marazzi展厅项目，占据了米兰著名设计街区——杜里尼设计区中心近400平方米的空间，建筑师彻底改造了展厅内部布局，以便容纳新的超大规格瓷砖和Marazzi丰富的产品系列。
“Marazzi的产品设计和开发有一股神奇力量，”Patricia Veil解释说， “技术和创造力将一种常见的惰性原材料转化为精美外观，唤醒了古老的工艺、名贵的大理石、镶嵌、马赛克艺术和三维结构。为了唤起这个魔力，Marazzi米兰展厅项目摇身一变成为了——收藏家的图书馆。 色彩和材料的多宝阁、地毯露天市场和迷宫般的房间，形成一个恒定的视觉序列，每个不同却又令人惊叹。
Marazzi众多产品分别展示在一系列主题客房中，强调了马拉齐产品精致的美感：从像名贵波斯地毯般悬挂的魔毯大板到展示小规格瓷砖的博物馆般的展架，体现了无穷无尽的饰面、结构、表面和颜色。 每一个都是一件别具一格、无法重复的高价值单品。
Marazzi首席执行官Mauro Vandini表示：“这种展示方式对于陶瓷世界来说是崭新的创举，”我们相信它将更清楚地表达我们的设计和开发工作以及陶瓷材料是持续发展的。”
“任何人都不能否认米兰是世界设计和建筑之都，” Vandini先生补充道，“我们的目的是确保通过Borgogna的Marazzi展厅继续为专业人士和客户提供一个既宾至如归，又能带来惊喜和留下深刻印象的空间，在此处他们可以探索陶瓷产品最新的设计和技术开发应用。“
在展厅的入口处，由Antonio Citterio Patricia Viel设计的木纹大板系列——Tarsia跃入眼帘，它展示了木材及其结构惊人的装饰潜力，并参考了古老的镶嵌艺术。令人叹为观止的巨大的木纹瓷砖大板，营造了一种非常逼真的视觉错觉效果。
Tarsia旁边是新的Marazz理石大板Terrazzo系列，灵感来自经典的威尼斯水磨石。同时，展厅另一侧则用于致敬Triennale（庞蒂系列），这是由Gio Ponti和Alberto Rosselli于1960年为Marazzi设计的四弧砖，采用SistemS技术系列瓷砖制作而成。
为展厅贡献的合作伙伴包括以下世界著名设计品牌，如Altai，B＆B Italia，Ivano Redaelli，Maxalto，Tecnogym和Viabizzuno。
关于Marazzi
意大利马拉齐集团(Marazzi Group)，隶属于美国《财富》500强企业-美国大型地面材料制造商美国莫和克工业集团(Mohawk Industries,Inc.)，纽约证券交易所代码(NYSE:MHK)。意大利马拉齐集团旗下有马拉齐(Marazzi)和蜘蛛(Ragno)两个瓷砖品牌，是欧洲大型的瓷砖制造商。瓷砖产地分布于意大利、西班牙、美国、俄罗斯和保加利亚5个国家，共19家工厂。2017年，意大利马拉齐瓷砖全球销量34.05亿美元，约223亿人民币，位居2017年意大利陶瓷制造企业销售额第一*（远超第2至第8名总和）。
*数据来源：《Tile International》（瓷砖杂志国际版）2018年第2期,40-50页
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媒体对接
Marazzi Group Marketing Manager
意大利马拉齐集团市场部经理
Elsie Liu 刘思忞
E: elsie.liu@marazzigroup.com
T: +86 21 8026 7068
www.marazzigroup.com
来源:创新陶业